After 2 years of consumers being glued to their streaming services, we wanted to remind them what experiencing a movie in the theatre felt like. It’s more than just seeing… it’s touching, tasting, smelling and feeling, too. We collected nostalgic movie memories based on these senses from across the country, and created a short film which screened at TIFF in 2022.
This campaign was accompanied by colourful and expressive OOH and digital/social assets, inspired by synesthesia.
Editor: Nick Yumul
Assistant Editor: Parnika Raj
Executive Producer: Tanja Harney
Director: LeSean Harris
Production: Fela
Integrated Producer: Mikayla Fasullo
Executive Producer: Taj Critchlow
Agency: No Fixed Address Inc.
CCO: Jack Latulippe
Senior Art Director: Randelle Pogue
Senior Copywriter: Hayley McOstrich
Agency Producer: Cherie O'Connor
Colour: Company 3
Colourist: Bryan Smaller
Online: Wingman VFX
Online Artist: Jonny Ames
Producer: Haley Wiseman
Executive Producer: Emily Goldberg
Audio: Oso Audio
Turo is the world's largest car sharing marketplace, and in 2023 they wanted something special to raise awareness of their brand in the Canadian market. We partnered with Canadian Olympian Marie-Philip Poulin and launched a custom mini zamboni on their platform, with all proceeds going to KidSport.
2 Golds + 1 Silver 2023 CMAs
In 2022, The Terry Fox Foundation worked with Douglas Coupland to design this years shirt, and it was our job to sell it to the country. We hyped this collab to the nines with our “No Quit” campaign, and the results were more than we could have asked for. This campaign was a contributor to NFA’s bronze win for PR Agency of the Year.
Silver - Community Engagment, Anthem Awards
Shortlist - Public Service, Marketing Awards
Merit - Social Media, Marketing Awards
Bronze - Influencer/Talent Marketing, Marketing Awards
Bronze - Campaign Led by PR, Marketing Awards
OOH campaign that ran during Toronto Pride. An idea that was thought into existence, shot, retouched, designed and printed in under 5 days.
Copywriter: Jaime Sugiyama.
We had some fun with this fully integrated campaign for Ignite Internet. Strong secure WiFi is stress-free WiFi.
Strong secure WiFi is stress-free WiFi.
We took Little Caesars Hot N’ Ready pizza to the land of beauty influencers with this proactive idea. Get hot n’ready for a night out with our pizza box inspired eye shadow palette, lip gloss and highlighter.
An extension of YMCA’s “Sweat for Good” campaign. Exploring execution options to carry over into highlighting all services the Y has to offer, beyond just the gym.
We targeted busy parents with this OOH campaign that appeared in major cities across Canada.
Integrated campaign to raise awareness about our seniors.
Silver + Bronze Clio Health.
OOH, print and social campaign.
Copywriter: Klint Davies
Campaign targeting Ontario youth to consider the trades after high school.
Print campaign to drive awareness about the museum. Featured on Ads of the World.